Fast Company Names Goodnature #6 Most Innovative in Consumer and Household Goods

We're thrilled to announce that Goodnature has been recognized as the #6 Most Innovative Company in the Consumer and Household Goods sector by Fast Company for 2025! This prestigious acknowledgment highlights its commitment to revolutionizing pest control with humane and effective solutions.

Fast Company’s annual list for consumer and household goods showcases groundbreaking products that revolutionize every room in the house.

What This Means for Goodnature

Being recognized on this list validates Goodnature's dedication to developing products that not only solve pest problems but also prioritize animal welfare and environmental sustainability. These humane, toxin-free smart traps, specifically the award-winning mousetrap equipped with the first infrared no-touch sensor, and the newest battery-powered trap capable of 100 uses per charge, are changing the way people think about pest control.

As Fast Company highlighted, innovation in consumer goods is about addressing real-world problems with creative solutions. For Goodnature, this means:

• Humane Rodent Control: Providing a swift, clean kill with CO2-powered traps.
• Sustainability: Eliminating the use of harmful toxins and promoting eco-friendly pest management with toxin-free lures.
• Effectiveness: Providing reliable and efficient solutions that protect homes and ecosystems.
• Technological Advancement: Adapting to the modern world by incorporating strike detection technology and smartphone connectivity.
• Expansion: Growing the pest-free footprint worldwide, and working towards large-scale trap deployments.

Looking Ahead

Goodnature has been inspired by other innovative companies featured on Fast Company's list. These diverse innovations serve as reminders that there's always room to improve and push boundaries. Goodnature is especially excited about the “moonshot” project, a biodegradable trap for large-scale deployments, which is 24 months away from trials.

Gratitude extends to loyal customers, partners, and the entire Goodnature team for their support. This recognition fuels the continued development of innovative solutions that make a positive impact.

Stay tuned for more exciting developments from Goodnature as it continues to lead the way in humane and sustainable pest control.

Read more about the Fast Company’s Most Innovative Companies for 2025 here.